{"id":2330,"date":"2022-03-21T10:23:41","date_gmt":"2022-03-21T09:23:41","guid":{"rendered":"https:\/\/www.aryup.com\/fr\/?page_id=2330"},"modified":"2022-03-21T15:05:26","modified_gmt":"2022-03-21T14:05:26","slug":"audit-delivrabilite","status":"publish","type":"page","link":"https:\/\/www.aryup.com\/fr\/marketing\/emailing-newsletter\/audit-delivrabilite","title":{"rendered":"Audit D\u00e9livrabilit\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2330\" class=\"elementor elementor-2330\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd1de07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd1de07\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-efffd2a\" data-id=\"efffd2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c178d1 elementor-widget elementor-widget-spacer\" data-id=\"6c178d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4787b elementor-widget elementor-widget-heading\" data-id=\"1d4787b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La d\u00e9livrabilit\u00e9 est essentielle \u00e0 la performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e09ace elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5e09ace\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d865a9c elementor-widget elementor-widget-text-editor\" data-id=\"d865a9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qu\u2019est-ce que la d\u00e9livrabilit\u00e9 ?<\/p><p>La d\u00e9livrabilit\u00e9, c\u2019est envoyer vos emails dans une boite de r\u00e9ception plut\u00f4t qu\u2019en spam. C\u2019est \u00e9galement la condition de la performance marketing et cette derni\u00e8re est elle-m\u00eame la condition de d\u00e9livrabilit\u00e9.<\/p><p>Afin de d\u00e9finir votre architecture de routage, vous devez prendre en compte votre strat\u00e9gie marketing.\u00a0 Si vous vendez de la t\u00e9l\u00e9phonie IP \u00e0 grande \u00e9chelle, cela n\u2019aura rien \u00e0 voir avec un e-commerce, avec une association caritative ou encore avec de la communication financi\u00e8re.<\/p><p>Origine, nature, fra\u00eecheur du consentement et ad\u00e9quation des messages sont les vraies questions \u00e0 se poser et \u00e0 partager avec nous lors de l\u2019audit pour \u00e9tablir la meilleure strat\u00e9gie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221b378 elementor-widget elementor-widget-spacer\" data-id=\"221b378\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224950c elementor-widget elementor-widget-text-editor\" data-id=\"224950c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Les diverses \u00e9tapes de l&rsquo;audit d\u00e9livrabilit\u00e9<\/h4><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 relative\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><ol><li>Analyser les objectifs en fonction des cibles vis\u00e9es et de leurs origines<\/li><li>Evaluer les m\u00e9thodes de routages utilis\u00e9es et analyser la performance<\/li><li>D\u00e9finir la nouvelle architecture (domaines, IP mutualis\u00e9es ou d\u00e9di\u00e9es)<\/li><li>Optimiser les techniques, la gestion des contacts, la formalisation des messages<\/li><li>Mise en place avec param\u00e9trage \u00e0 mener sur vos domaines \u00e0 anticiper \u00e9ventuellement<\/li><li>Analyser les premi\u00e8res campagnes<\/li><\/ol><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 relative\"><div class=\"vc_column-inner \">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2b410 elementor-widget elementor-widget-spacer\" data-id=\"8e2b410\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c25ce3a elementor-widget elementor-widget-heading\" data-id=\"c25ce3a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des fonctionnalit\u00e9s de la solution utiles pour la d\u00e9livrabilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbac1a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fcbac1a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63bea5 elementor-widget elementor-widget-text-editor\" data-id=\"f63bea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"checklist checklist-blue-dark\"><li>Authentifications techniques : Authentic Sender<\/li><li>Infrastructure connect\u00e9e aux Feed Back Loop<\/li><li>Serveurs de routage optimis\u00e9s et monitor\u00e9s<\/li><li>Algortyhme d\u2019optimisation des allocations d\u2019IP<\/li><li>IP mutualis\u00e9es ou IP d\u00e9di\u00e9es de qualit\u00e9<\/li><li>R\u00e9gulation de la volum\u00e9trie horaire ma\u00eetris\u00e9e<\/li><li>Classement de contacts en Hard apr\u00e8s X retours softs<\/li><li>Disponibilit\u00e9 des rapports statistiques par domaine destinataire<\/li><li>Visibilit\u00e9 des ouvertures par terminal<\/li><li>Ajustement des r\u00e8gles de postmastering<\/li><li>Analyse d\u00e9taill\u00e9e des erreurs softs<\/li><li>Segmentation Actifs \/ inactifs<\/li><li>Classement d\u00e9sabonn\u00e9s et hard automatis\u00e9s<\/li><li>Liste orange<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-704888a\" data-id=\"704888a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-241bfb4 elementor-widget elementor-widget-spacer\" data-id=\"241bfb4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-343332e elementor-widget elementor-widget-heading\" data-id=\"343332e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163f5c2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"163f5c2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa3ba9c elementor-widget elementor-widget-sidebar\" data-id=\"fa3ba9c\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"menu-marketing-container\"><ul id=\"menu-marketing\" class=\"menu\"><li id=\"menu-item-2385\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-2385\"><a href=\"https:\/\/www.aryup.com\/fr\/marketing\">Marketing<\/a>\n<ul class=\"sub-menu\">\n\t<li id=\"menu-item-2386\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2386\"><a href=\"https:\/\/www.aryup.com\/fr\/marketing\/emailing-newsletter\/audit-delivrabilite\">Audit D\u00e9livrabilit\u00e9<\/a><\/li>\n\t<li id=\"menu-item-2388\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2388\"><a href=\"https:\/\/www.aryup.com\/fr\/marketing\/emailing-newsletter\/creation-emailing\">Cr\u00e9ation Emailing<\/a><\/li>\n\t<li id=\"menu-item-2387\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2387\"><a href=\"https:\/\/www.aryup.com\/fr\/marketing\/emailing-newsletter\">Emailing \u2013 Newsletter<\/a><\/li>\n\t<li id=\"menu-item-2389\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2389\"><a href=\"https:\/\/www.aryup.com\/fr\/gestion-projet\">Gestion de Projet<\/a><\/li>\n\t<li id=\"menu-item-2390\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2390\"><a href=\"https:\/\/www.aryup.com\/fr\/marketing\/location-de-fichiers-base-de-donnees\">Location de fichiers \u2013 Base de donn\u00e9es<\/a><\/li>\n\t<li id=\"menu-item-2391\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2391\"><a href=\"https:\/\/www.aryup.com\/fr\/referencement\">R\u00e9f\u00e9rencement<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475d701 elementor-widget elementor-widget-sidebar\" data-id=\"475d701\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"textwidget custom-html-widget\"><div style=\"teXt-align:center\">\r\n<a href=\"https:\/\/www.aryup.com\/fr\/demande-d-information\" class=\"elementor-button-link elementor-button elementor-size-sm widget_button\" role=\"button\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">CONTACTEZ-NOUS GRATUITEMENT<\/span><\/span><\/a>\r\n\r\n<a href=\"https:\/\/www.aryup.com\/fr\/devis\" class=\"elementor-button-link elementor-button elementor-size-sm widget_button\" role=\"button\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">DEMANDER NOUS UN DEVIS<\/span><\/span><\/a>\r\n\t\t\r\n<\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La d\u00e9livrabilit\u00e9 est essentielle \u00e0 la performance Qu\u2019est-ce que la d\u00e9livrabilit\u00e9 ? La d\u00e9livrabilit\u00e9, c\u2019est envoyer vos emails dans une boite de r\u00e9ception plut\u00f4t qu\u2019en spam. C\u2019est \u00e9galement la condition de la performance marketing et cette derni\u00e8re est elle-m\u00eame la condition de d\u00e9livrabilit\u00e9. Afin de d\u00e9finir votre architecture de routage, vous devez prendre en compte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2315,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2330","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audit D\u00e9livrabilit\u00e9 - AGENCE WEB PARIS METZ LUXEMBOURG - SITE INTERNET - HEBERGEMENT - MARKETING - WEBDESIGN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aryup.com\/fr\/marketing\/emailing-newsletter\/audit-delivrabilite\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audit D\u00e9livrabilit\u00e9 - AGENCE WEB PARIS METZ LUXEMBOURG - SITE INTERNET - HEBERGEMENT - MARKETING - WEBDESIGN\" \/>\n<meta property=\"og:description\" content=\"La d\u00e9livrabilit\u00e9 est essentielle \u00e0 la performance Qu\u2019est-ce que la d\u00e9livrabilit\u00e9 ? 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